[Featured Work]
First-Principles Thinking
I always start by asking “What’s the core problem we’re solving?” Whether it's mapping misaligned user goals or unpacking assumptions, I use frameworks like Jobs to Be Done and user journey mapping to design with intention—not assumptions.
leveraging AI
I use AI tools like ChatGPT, Claude, and AI Plugins for Figma to automate low-leverage tasks— faster wireframing, UX copy, and user flows so I can focus on product strategy, storytelling, and deeper design thinking.
Growth-LED Design
Design is only successful if it moves the needle. I routinely use product analytics to identify drop-offs, friction points and behavior patterns across the funnel— and design to increase activation, engagement, or retention.
Collaboration
Great products are built in conversations. I actively involve PMs, engineers, and researchers from early discovery to launch. I bring clarity with decision docs, design critique rituals, and clear documentation that moves us forward.
[My Design PRINCIPLES]
First-Principles Thinking
I always start by asking “What’s the core problem we’re solving?” Whether it's mapping misaligned user goals or unpacking any assumptions, I use frameworks like Jobs to Be Done to design with intention.
First-Principles Thinking
I always start by asking “What’s the core problem we’re solving?” Whether it's mapping misaligned user goals or unpacking any assumptions, I use frameworks like Jobs to Be Done to design with intention.
leveraging AI
I use AI tools like ChatGPT, Claude, and AI Plugins for Figma to automate low-leverage tasks— faster wireframing, UX copy, and user flows so I can focus on product strategy, storytelling, and deeper design thinking.
Growth-LED Design
Design is only successful if it moves the needle. I routinely use product analytics to identify drop-offs, friction points and behavior patterns across the funnel— and design to increase activation, engagement, or retention.
Collaboration
Great products are built in conversations. I actively involve PMs, engineers, and researchers from early discovery to launch. I bring clarity with decision docs, design critique rituals, and clear documentation that moves us forward.
Collaboration
Great products are built in conversations. I actively involve PMs, engineers, and researchers from early discovery to launch. I bring clarity with decision docs, design critique rituals, and clear documentation that moves us forward.
PRIYANKA
PRIYANKA
PRIYANKA
GOHIL
GOHIL
GOHIL
Designer
Designer
Designer
Hey there, I’m a Product Designer and Strategist who combines behavioral insights with product strategy.
Hey there, I’m a Product Designer and Strategist who combines behavioral insights with product strategy.
Hey there, I’m a Product Designer and Strategist who combines behavioral insights with product strategy.