Priyanka Gohil
Product Designer from Mumbai, She/Her
About
Every great product starts with the same question: do we really know the people we're building this for?
With 4+ years of experience across mental wellness, healthcare, ed-tech, e-commerce, and enterprise products, I use product strategy, behavioural insight, and experience design to help teams solve the right problems for the right audience. My work goes beyond designing interfaces- I help align user understanding with product strategy and business goals to build products people genuinely choose to use.
Download Resume
Work Experience
2025 - Present
SENIOR UI/UX Designer at SCHBANG
Mumbai, India
Led UX design and strategy for 5+ brands across e-commerce, FMCG, tech, and retail, delivering scalable web and mobile experiences.
Spearheaded the UltraTech AI Decision Assistant, simplifying home-building decisions through AI, behavioural design, and climate intelligence.
Represented Schbang and India at Cairns Hatchlings 2026, winning the Digital category on a United Nations Foundation brief.
Partnered with cross-functional teams to shape product experiences for brands like Britannia, BKT Tires, NRB Bearings, and HerStore across web and mobile platforms.
2024 - 2025
UX Designer at Level SuperMind
Mumbai, India
Led a high-performing design team at Level SuperMind, collaborating with PMs, engineers, growth, and content teams to enhance user journeys.
Reduced drop-offs by 80% (from 38% to <5%) through a strategic Music Engagement redesign, driving higher retention and interaction.
Designed the Digi Mala feature, driving >5 activities per week—the highest engagement-driving feature in the app.
Optimized product navigation and discoverability by redesigning the information architecture, streamlining user flows and interaction.
Drove a 10x surge in weekly journaling by implementing contextual post-activity prompts, strengthening user engagement and habit formation.
2023 - 2024
UI/UX Designer at Nexus 8 International
Remote, USA
Spearheaded the redesign of the dashboard page of Hippra, resulting in a 30% increase in user session time, contributing to business growth.
Achieved a SUS score of 85 by enhancing user satisfaction through strategic, user-centered design that aligned user needs with business goals.
Collaborated cross-functionally with engineering, product management, and clinical teams to solve problems by ensuring design decisions were aligned with technical feasibility.
2022 - 2023
Freelance UI/UX Designer at Indian Student Association
Amherst, USA
Revamped the ISA website's UX using human-centered design, leading to a 51% increase in user satisfaction, as measured through A/B testing.
Synthesized feedback from over 5 stakeholder and user interviews to develop a design solution that achieved a 100% task success rate.
Developed a comprehensive style guide that standardized design elements across the platform, resulting in improved design coherence by 40% and establishing a clear visual direction for the team.
2020 - 2021
UX Design Engineer at NPTEL, IIT Madras
Chennai, India
Implemented WCAG-compliant web accessibility features for NPTEL EdTech platform, boosting course registration completion rates by 15%.
Worked with an agile team to automate real-time student performance analysis feature, saving 10 manual hours weekly for admins.
Education
2021 - 2023
M.S. in Computer Science, University of Massachusetts Amherst
Massachusetts, USA
2015 - 2019
B.E. in Computer Engineering, University of Mumbai
Mumbai, India
Writings
The IKEA Effect in UX Design — Crafting Digital Masterpieces, One Click at a Time
4 min read
UX Design’s Hidden Influencer — The Power of Ownership Bias
3 min read
AI in UX — Navigating the Future of User Experience Design in 2024
4 min read
